United
States Military Academy
Team Members: Christopher
Gin, Nicholas Soroka, Rebecca Bort, Erin Morgan, James Powers
Advisor: Lieutenant Colonel Karen Christrup
Topic/Audience: Weight Loss Pills and Eating
Disorders
Executive
Summary
Americans’
rising obsession with the perfect body has led to an epidemic
of eating disorders, including anorexia and bulimia, especially
among teenage girls. Compounding the problem, predatory companies
market weight loss pills that may have adverse affects on
the long-term health of their patrons. One of the ways drug
companies have capitalized on the growing interest in weight
loss is by producing products that avoid FDA approval under
the guise of nutritional supplements. However, many such drugs
act merely as substitutes rather than supplements, thus depriving
the person who consumes the pill of vital nutrition. The companies
that manufacture and market these products are often disreputable
and declare bankruptcy as a means of avoiding lawsuits. In
1992, the FDA banned dietary supplements containing 111 different
ingredients to include guar gum which is still present in
some weight loss pills, such as Eat-Less, as a composite ingredient.
Walgreens is the largest national retail pharmacy chain offering
a variety of healthy supplements to its customers. Millions
of Americans trust Walgreens for their prescription drugs,
as well as over-the-counter medicines and supplements. Currently
Walgreens, as well as other reputable pharmacies, sells weight
loss pills, including Eat-Less. Pharmacies’ participation
in merchandising potentially deadly weight loss pills in their
stores raises significant issues for today’s society.
Our presentation will outline the ethical, legal, and financial
aspects of this issue and propose recommendations to Walgreens.
To uphold the Walgreens commitment to sell “honest goods…by
honest methods” Walgreens must take the initiative on
this issue and distinguish itself from its competitors by
removing weight loss pills such as Eat-Less from its shelves.
We recognize some initial costs—which would be minimal
because Walgreens does not rely on weight loss pills for a
large part of its profit—but outline a plan for Walgreens
to not only recoup the losses incurred from dropping these
products, but to reap additional profits from the move.
Our
plan includes a marketing campaign to combat anorexia and
bulimia and educate the public on the harmful effects of weight
loss drugs. A goodwill campaign, properly run, will increase
public trust and name recognition. The increase in sales generated
by the campaign will more than offset the losses from the
weight loss pills. Moreover, because many weight loss pills
are eventually banned by the FDA and generate multi-million
dollar lawsuits, Walgreens will avoid costly litigation.
Walgreens has a long history of innovation, adaptation, and
service to the community. By taking the initiative on this
issue, Walgreens can continue its proud tradition of ethical
responsibility and sound business practices.