Villanova
University
Team Members: Samir
Chheda, Richard Conerty, Jennifer Ellis, Katherine Franke,
Catherine Lee, Javier Rodriquez
Advisor: Mark Doorley
Topic/Audience: Direct-to-consumer advertising
(DTCA) of prescription drugs often leads to excessive and
unnecessary utilization of these medicines and thus, poses
a threat to consumer health and safety.
Executive
Summary
