Loyola Marymount University
Team Members: John Horn, Marvin Jarobilla, Katie Margaros Advisor:
Dolphy Abraham Executive Summary The recorded music industry has historically seen a pattern of recorded music products losing popularity among consumers when new products are introduced. Typically consumers favor products with the highest quality, durability and portability. This trend is once again realized with the shift in consumer preference to digital music. However, because of the rapid pace at which technology has developed recently, this shift in consumer preference has blind-sided the Recording Industry Association of America (RIAA). Their failure to create a digital music product to meet consumer demands has caused significant financial and legal harm to RIAA members. The most recent responses from the RIAA, however, do not take into consideration the financial and legal impact on downloaders. This is causing unnecessary harm against the very consumers the RIAA depends on. We have proposed
a multi-step solution for the RIAA to consider, which addresses
the financial, legal & ethical factors of all parties directly
involved in this crisis. We are here today to inform the RIAA
of the current issues that need to be considered, and to recommend
our solution, MusicPlay.com.
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