Loyola University of Chicago
Team Members: Maria Centanni, Brian Gillis, Lisa Villarreal Advisor:
John Garcia Executive Summary Ben and Jerry’s Homemade Inc., popular manufacturer and distributor of ice cream and other frozen desserts, is committed to the practice of socially responsible business. They engage in several programs that attempt to address socially relevant concerns; one such program is Ben and Jerry’s Ice Cream For a Change™. The For a Change™ program is designed to address the issues of fairness and human dignity that arise in the context of global trade. Recently, there has begun a trend of movements that aim to create markets in which importers will pay prices regulated by principles of fair trade, rather than free trade. Ben and Jerry’s For a Change™ Program works with small farms to supply the raw materials for their 3 for a change flavors: Chocolate For a Change™, Vanilla For a Change™, and Coffee For a Change™. We have chosen to highlight Ben and Jerry’s ethically and socially responsible position; within the context of the presentation, we will act as representatives of Ben and Jerry’s, while the judges will be representatives of the comparably-sized ice cream company, Dreamery Ice Cream. Dreamery is interested in implementing a program similar to For a Change™, and has invited the representatives from Ben and Jerry’s to explain the legal, financial, and ethical dimensions.
Cases/Surveys
| Discussion
| Toolbox
| Case
Competition | Store
| Links |
|||
