Business
Ethics Fortnight
"More
Fun than Decent People Think Should Be Legal"
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University
of Texas at Austin
Team
Members: Satvika
Chalasani, Maegan Ellis, James Zapata
Advisor:
Bill Shaw
Topic/Audience: Staying in the Green: Profitability
and the Environment
Executive
Summary
Sunbright
Austin is a steel products manufacturer. In the past, they were
industry leaders in setting new standards for environment-friendly
production. In recent times however, they have had to downgrade
to cheaper, not-so-eco-friendly technologies in order to stay
competitive. The consequent violation of EPA regulations on their
part invites the attention of WaterClear, an environmental organization.
WaterClear
questions Sunbright’s new practices, and warns the plant
manager that polluting the local river will cost Sunbright dearly
unless some action is taken immediately. What follows is an effort
mediated by the manager, to find a balance between Sunbright Global’s
concerns about the Austin division’s profitability and WaterClear’s
concerns about the environment.
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