Presentation
Competition Additional Guidelines |
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This
is essentially a "business presentation" competition.
Teams should view themselves as members of a corporation,
consulting company or the like speaking to a business audience
(senior management of a specific company, executives representing
an industry, etc.) Teams will be expected to specify
their "business identity" and that of their audience
before they begin the presentation.
- Your
presentation should last between 20 and 30 minutes. Running
long will be considered a serious weakness. Be prepared for
an additional 20 to 30 minutes of questions from the judges
(a combination of faculty and men and women from area businesses).
- Click here for a copy of the judging form used in the competition.
- Every
member of your team must speak at some point during the presentation.
- Dress
in appropriate business attire. Suits are preferred.
- Barring
unforeseen technical difficulties, you will have access to
a computer system (with PowerPoint) that projects a large
image onto a screen. If you are using a file larger than will
fit onto a disk, be certain that you know how to access it.
If you need help with this or if you want any other equipment
(overhead projector, VCR, etc.), please call Justin Goodkind
at 310-338-7596 as soon as possible. Given the unpredictability
of technology, you should be prepared to give a "low tech"
version of your presentation using only transparencies.
- You
must prepare at least a one page handout that contains: the
names of a speakers; an outline of your presentation; and
a one or two paragraph executive summary of the content of
your talk. Identify which particular group your audience should
imagine themselves as (senior managers, etc.). Specify this
on your handout and announce it at the start of your presentation.
Bring at least 10 copies. You may, of course, use any other
handouts you desire. There is a file on reserve in the LMU
library of sample handouts from groups in the past.
- There
are videos of the top presentations from the last three years'
competitions on reserve in the LMU library. We can supply
tapes to teams from other schools.
- We
recommend that you think about your presentation in either
of the following two ways:
- A)
You describe a problem that some business is facing, and
you then propose a solution. Your description of the problem
should include its business, legal and ethical dimensions.
BE SURE TO EXPLAIN HOW THIS PROBLEM HAS AN ETHICAL DIMENSION.
(See the section on "handling the ethical issues" below.)
Explain how your solution: is legal, makes sense financially,
and is ethically defensible. BE SURE TO EXPLAIN WHY YOUR
SOLUTION IS ETHICALLY ACCEPTABLE.
- B)
You describe a problem that some business has faced and
the solution that it chose. Your description should include
its legal, business and ethical dimensions. BE SURE TO EXPLAIN
HOW THIS PROBLEM HAS AN ETHICAL DIMENSION. You will then
evaluate the company's solution from business and ethical
perspectives. BE SURE TO EXPLAIN WHY THE COMPANY'S SOLUTION
IS ETHICALLY ACCEPTABLE OR UNACCEPTABLE. If you think it
is unacceptable, propose an alternative solution and explain
why yours is better.
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Be
certain that you are ultimately taking a position. That is,
do not simply report on different ways that the issue can
be regarded. If your team cannot agree about what position
it should take, explain the majority and minority positions
and set out the areas of differences.
- Your
overall goals are: to illuminate the financial, legal and ethical dimensions of the problem, and to recommend
a solution (or analyze how a corporation handled a situation)
that makes sense financially, legally and ethically.
Here are some suggestions for covering these three areas.
- HANDLING
THE FINANCIAL ISSUES. Identify the financial impact
of the problem and the financial implications of the solution.
This isn't so much an exercise in detailed financial analysis
(although feel free to do so, if you like that sort of thing)
as much as an explanation of: how (and to what extent) the
problem raises or lowers the company's costs or profits;
how expensive your solution is; whether the company is in
a position to afford your solution; and the like.
- HANDLING
THE LEGAL ISSUES. Identify laws, regulations
or court cases that effectively restrict what the company
may do. Obviously, significant fines or settlements
are important financial issues.
- HANDLING
THE ETHICAL ISSUES. One-third of your score will
depend on how well you handle the ethical dimensions of
your case. You will be expected to operate within a framework
that discusses ethics in terms of a) the tangible good
and/or harm experienced by those affected (humans and,
if appropriate, nonhumans) and b) the "rights" or fundamental
moral principles involved. (In other words, you are
expected to utilize a secular, philosophical framework.) This can be done by answering the following
series of questions:
1.
Does the problem/solution harm anyone?
2.
Are there ways that those harmed (or others) are benefited
in a way that justifies the harm? Does the good outweigh
the harm?
3.
In thinking about these benefits and harms, are you taking
into account that some goods are qualitatively better
than others and that some harms are qualitatively worse than others?
4.
Completely apart form the tangible impact of the problem/solution
on those affected, is everyone involved being treated appropriately?
That is, are there specific "rights" or "duties" that are
a part of this case that must be respected? Is there
a conflict of rights, duties or obligations? How should
the conflict be handled?
- If
you are competing in the optional "biathlon,"
at least 3 members of your team must run the LMU Run for the
Bay on Saturday, April 8. (You must register for the race
separately. Print out this PDF
version of the form and mail directly to Thomas White,
Center for Ethics and Business, Loyola Marymount University,
1 LMU Drive, Los Angeles, CA 90045. BIATHLON PARTICIPANTS
ARE EXEMPT FROM THE ENTRY FEE, BUT YOU MUST MAIL THE FORM
TO T. WHITE.) The presentation competition and the run count
50% each. Your score in the run will be based on your team's
best 3 scores (based on place in gender).
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